Founded back in early 2010 as an umbrella group and subsequent website for the growing open source movement in Southern California, the website was intended as a reflection of what users had already been doing.
Hollywood and the media production industry was growing in its commitment to the movement by both open sourcing proprietary code, making code contributions to other sofware and using several F/LOSS tools in production.
An affiliated group of blender users from SIGGRAPH 2012 blender Birds of a Feather formed LA.blend to organize blender user group meetups that follow a specific and brandable meeting format. SoCalBlender.org subsequently provided support and a web presence to promote that group as well as other open source digital content creation(DCC) software.
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